Rick’s the go-to guy for strategic integrated media planning, applying the expertise that was gained from working on both the client and agency sides of the business. With a keen understanding of marketing insights and media, Rick continues to play the essential role in planning, forecasting and buying for national and international brands, across national and nearly all local U.S. media markets. His category expertise includes consumer products, financial services, restaurant, retail, Tier II and Tier III automotive for several of the largest and most well-known companies.
Before joining the Stern team, Rick worked at Zimmerman Advertising, Chumney & Associates, The Gillette Company and Heublein Inc. (a.k.a., Diageo). He is an MBA from Rensselaer Polytechnic Institute.