In 1985, Stern became the agency for a small, regional chain of jewelry stores called Kay Jewelers. Since then, “Every Kiss Begins With Kay” has become one of the most recognizable taglines in advertising history. Six years ago the brand had a 44% awareness rating. Today it’s 98%. And, most importantly, Kay Jewelers is the #1 retail jewelry chain in America, with over $1.5 Billion in sales last year.